Nishane
Founded: 2012, Istanbul, Türkiye
Founders: Mert Güzel, Murat Katran
Perfumers: Cécile Zarokian, Ilias Ermenidis
Famous fragrances: Hacivat, Ani, Wulong Cha, Nanshe, Ege / Αιγαίο
In 2012 in Istanbul two passionate dreamers — Mert Güzel and Murat Katran — founded Nishane, the first niche perfume house of a city standing at the crossroads of East and West. The brand's name, which means “symbol” or “sign” in Turkish, reflected from the very beginning the aim of leaving a deep mark on the world of fine perfumery.
The Nishane philosophy is to treat fragrance as the art of storytelling. Every composition is born of Istanbul's many-sided soul, where millennia-old traditions intertwine with a modern vision and Eastern passion blends harmoniously with Western refinement.
Among its most expressive lines are the Shadow Play Trilogy, inspired by classical Turkish shadow theatre; the poetic Rumi Collection, dedicated to the wisdom of Mevlana; and the No Boundaries Collection, headed by the legendary Ani.
The brand works with powerful extraits of the highest concentration, in which rare natural ingredients intertwine: noble oud, Turkish rose, honeyed tuberose, juicy citrus and deep woody notes that give exceptional longevity and emotional depth.
Nishane bottles stand out for their elegant luxury: heavy glass, clean lines and gold accents turn every bottle into a true art object worthy of its story.
Nishane fragrances give the wearer a sense of vivid presence and cultural depth. They wrap you in a magnetic trail, awaken inner strength, passion and memories, turning every day into a captivating story you want to tell again and again.
