Perfume culture
MAY PARFUM articles about perfumery: concentrations, fragrance classifications, sillage, gender and decants.
Fragrance classification by market
How mass-market, middle-market, luxury, selective, niche, artisan and indie perfumery differ: raw materials, quality, production runs and brand examples.
Fragrance concentration
How eau de cologne, eau de toilette, eau de parfum, parfum and extrait differ: oil percentage, longevity and when to wear each. A table and tips.
Perfume classification
9 fragrance families — citrus, floral, fougère, chypre, woody, amber, leather, gourmand, aquatic: subfamilies, history and real examples from the catalogue.
The art of choosing how loud your fragrance is
From an intimate skin scent to beast mode: 7 levels of sillage, distance, when each is appropriate, and examples of niche brands. How to choose how loud your perfume sho…
Gender in perfumery
Do fragrances have a gender? Where the split into men’s and women’s perfumes came from, why niche chooses unisex, and how to choose a fragrance for yourself rather than …
Finding the perfect fragrance through decants
A decant is an original niche perfume transferred from a full bottle: how we make decants, how long 3 ml lasts, how to check authenticity. A way to get to know a fragran…
