Mind Games

Founded: 2022, New York, USA
Founders: Alex and Mariana Shalbaf
Perfumers: Alexandra Carlin, Christelle Laprade, Carlos Viñals
Famous fragrances: Grand Master, Mentor, Counterplay, Lionora, Blockade
Mind Games is a new vision of perfumery, born in 2022 in New York, where every fragrance becomes a move in a game and every bottle a symbol of intellectual luxury. The brand was born from the idea of uniting the world of fine perfumery with the aesthetics of chess, creating compositions that awaken emotions and inspire unconventional thinking.
The Mind Games philosophy is a union of the power of the mind and sensuality. Each fragrance has its own character and a name inspired by chess terms: Grand Master, Mentor, Counterplay, Blockade. They sound like strategic moves but unfold on the skin in tender accords that change like a game played out move by move.
The brand's ingredients are rare and exquisite: oud, saffron, iris, amber, vanilla, spices and flowers from the most remote corners of the world. Their combination creates fragrances that balance strength and refinement, logic and passion.
Mind Games bottles are true art objects. Their design is inspired by chess pieces, and the details are crafted with jewellery precision. They do not just hold a fragrance but become a symbol of the game, where every move is an expression of style.
Mind Games is perfumery for those who value intellectual aesthetics and want to express their individuality through fragrance. Open the bottle and feel the game begin.




