Initio Parfums Privés
Founded: 2015, Paris, France
Founder: Julien Sprecher (also the founder of Parfums de Marly)
Perfumers: Alberto Morillas, Pierre-Constantin Guéros
Famous fragrances: Side Effect, Oud for Greatness, Blessed Baraka, Musk Therapy, Narcotic Delight
Initio Parfums Privés was born in Paris in 2015 from the idea of turning perfumery into a tool of influence, where every fragrance becomes an energy able to change moods and attract attention. The brand unites the science of aphrodisiacs with the art of fine perfumery, creating compositions that sound like spells.
The Initio philosophy is the search for power in scent. The brand's collections reveal different facets of this concept. Magnetic Blend explores molecules that awaken instincts, Carnal Blends plays on notes of passion, while Absolute Aphrodisiac, Side Effect and Blessed Baraka have become cult fragrances that give a sense of confidence and magnetism. A special place belongs to Oud for Greatness, which unites the grandeur of oud with spicy accents and creates an aura of power and luxury.
Initio's ingredients are rare essences and innovative molecules: oud, vanilla, amber, musk, spices, woody accords. They are combined in high concentrations so that the fragrance sounds deep and lasts long, leaving an unforgettable trail.
The brand's bottles embody the idea of mystery and luxury. The matte black design with gold details evokes the power and magic hidden within.
Initio Parfums Privés creates fragrances that become your invisible ally. Open the bottle and feel energy turning into scent, and scent becoming your power.
