Widian

Founded: 2014, Abu Dhabi, UAE
Founder: Ali Al Jaberi
Perfumers: Jean-Claude Astier, Jordi Fernández
Famous fragrances: London, New York

WIDIAN is a majestic olfactory project from Abu Dhabi, founded by Ali Al Jaberi in 2014, which became the embodiment of a dream of the perfect balance between the luxury of the East and the elegance of the West. The brand's philosophy, expressed as “Your Identity”, invites you to see perfume not as a mask but as an invisible signature that reveals the depth of a personality. The brand's calling card is its unique bottles, whose graceful shapes and curves are inspired by the majestic architecture of the Sheikh Zayed Mosque and symbolise spiritual purity and perfection.

To create his masterpieces Al Jaberi invited the legendary French perfumer Jean-Claude Astier, who skilfully facets traditional Arabian notes with the European technique of building compositions. WIDIAN formulas use only the most expensive ingredients: natural oud, precious saffron, Taif rose and rare resins, all carefully selected.

The brand breaks stereotypes about “heavy” Arabian perfumery, offering fragrances with an “airy” structure that nonetheless have phenomenal longevity and sillage. The Sapphire collection, devoted to cities of the world, has won particular fame: the fragrance London, for example, became a cult scent thanks to its bold combination of leather, oud and sweet raspberry. WIDIAN plays masterfully on contrasts, mixing the sultry breath of the desert with the coolness of fruit orchards and urban accords. Every bottle is a work of the jeweller's art, holding a story of travels and cultural dialogue.

This is perfumery for aesthetes who look in scents not just for a pleasant note but for deep meaning and the feeling of touching true grandeur.