Ex Nihilo
Founded: 2013, Paris, France
Founders: Benoît Verdier, Sylvie Loday, Olivier Royère
Perfumers: Jordi Fernández, Louise Turner
Famous fragrances: Fleur Narcotique, The Hedonist, Blue Talisman, Spiky Muse, Speed Legends
Ex Nihilo was born in Paris in 2013 as a challenge to traditional perfumery. Its founders set out to create a brand where creative freedom is the main principle and fragrance a tool of self-expression. The name “Ex Nihilo” means “out of nothing” and symbolises the birth of a new world of scents without limits or rules.
The brand's philosophy unites avant-garde design, high perfumery craftsmanship and innovation. Every composition sounds like a modern manifesto: Fleur Narcotique conveys the floral energy of the metropolis, Bois d'Hiver offers the warmth of wood amid winter cold, Citizen X embodies strength and freedom. This gallery is joined by fragrances that have become symbols of daring and hedonism: The Hedonist, Speed Legends Living on the Edge, Blue Talisman — created for those who want to feel life to the full and express their individuality.
Ex Nihilo's ingredients are rare essences from all over the world: Turkish rose, iris from Florence, Madagascan vanilla, oud, amber, musk. The brand focuses on high concentration and purity of materials so that every fragrance sounds deep and lasts long.
The brand's bottles are an example of modern aesthetics: clean lines, clear glass, gold accents. They reflect the idea of purity and daring that underlies Ex Nihilo.
Ex Nihilo offers fragrances that become the voice of a personality. Open the bottle and feel freedom turning into scent.
