Chloé

Founded: 1952, Paris, France
Founder: Gaby Aghion
Perfumers: Quentin Bisch
Iconic and popular fragrances: Chloé (1975), Chloé Eau de Parfum (2008), Love, Chloé (2010), Nomade (2018), Cedrus (2019)

Chloé has embodied the spirit of effortless French elegance and freedom since Gaby Aghion founded the house in 1952. The house's perfume line reached new heights of craftsmanship in the refined Atelier des Fleurs collection, which feels like a walk through a garden in bloom.

The line's concept is a return to the purity of nature: each fragrance is dedicated to one particular plant and sounds as naturalistic as possible. The brand invited a constellation of outstanding contemporary perfumers and gave them the freedom to recreate their most cherished olfactory memories. In their formulas the masters use natural ingredients of the highest quality to convey the living breath of flowers without unnecessary embellishment.

A special place in the collection belongs to Cedrus, created by the talented Quentin Bisch. This woody-musky composition was born from the author's childhood memory of a bouquet of branches for his father and charms with warm, resinous yet soft shades.

The uniqueness of Atelier des Fleurs lies in the art of layering fragrances, which lets every woman become the co-author of her own perfume bouquet by combining different compositions. The aesthetics of the ribbed-glass bottles with gold accents underline the brand's aristocratic air and vintage charm.

Chloé celebrates modern femininity that blossoms in natural beauty and in complete harmony with the world around it.